CLAWS at the Royal Norfolk Show 2024
Earth Rover's innovative solution for chemical-free weed control, CLAWS, was the centerpiece of the Royal Norfolk Show's Innovation Hub, held on June 27th and 28th at the Norfolk Showground in Norwich, England.
The Earth Rover team with CLAWS at the Royal Norfolk Show’s Innovation Hub.
The Royal Norfolk Show is one of the UK's most prestigious agricultural events, attracting thousands of visitors each year. This vibrant event features a broad array of exhibits relating to farming, food, and rural life. From livestock competitions to a wide variety of stands, attendees can also explore an extensive showcase of agricultural machinery, including the latest advancements in agricultural technology.
The Innovation Hub, an exhibit within the Royal Norfolk Show and hosted by Agri-TechE, is a dedicated space for showcasing new farming practices, technologies, and emerging agri-tech. As a member of Agri-TechE, Earth Rover exhibited in the Innovation Hub and brought our robot CLAWS, giving visitors an up-close look at our chemical-free light weed control and per-plant crop monitoring solution. CLAWS was positioned in the centre of the Innovation Hub tent, thereby attracting significant attention throughout the two-day event, acting as a focal point for discussions about sustainable farming and the future of agri-tech.
CLAWS exhibit at the Royal Norfolk Show
From early on the first day, CLAWS piqued the curiosity of growers, industry experts, government ministers, agri-tech enthusiasts, and even children alike. The dynamic conversations and growing interest around the machine sparked numerous in-depth discussions, with many visitors eager to explore how Earth Rover’s technology could be integrated into their own farming operations. Attendees were particularly drawn to the potential of reducing chemical inputs with Earth Rover’s Lightweeders, improving crop yields, and addressing labor shortages in agriculture, all of which are concerns that are increasingly at the forefront of modern farming.